Scaling Nerds
‹ Guidebook
Stage
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Scope & investment menu

A menu, not a custom quote every time.

Founder

What you are known for as a person, and the machine that keeps that visible. Bought because right now you are still the fastest route to trust.
1

Founder positioning & strategy

Start here. Everything else in this track inherits it.

Founder branding, positioning & communication strategy One-time Start here

What you are known for, to whom, and the message architecture that carries it. One-off fee, no retainer attached.

Scope
  • Founder positioning statement and the 3 to 5 themes you own
  • Audience and platform priority
  • Message architecture: what you say, what you never say
  • Bio set, speaker blurb, headshot and visual direction brief
  • Key messages per audience
Kept when you save or print this page.
one-time
2

Podcast placement & appearances

Someone else's audience, their endorsement, an hour of your thinking on the record.

Podcast booking, guesting & host relationship management Retainer −10% combined

Ongoing. Finding and landing the right shows, working up the tiers, and holding the relationships with the hosts. Two versions: you send the pitches, or we do.

Scope
  • Show research, scoring and a live pipeline across German and English-language podcasts
  • Shows tiered, and a deliberate climb from the top 10% to the top 5% to the top 2.5%
  • Written pitches drafted for every target show
  • Outreach and follow-up handled end to end, or handed to you ready to send
  • Target of 2 to 3 confirmed recordings per month
  • Relationship management with hosts, producers and bookers
  • Coordination with hosts on how each episode gets promoted
  • Post-episode assets
Kept when you save or print this page.
per month
× months
− % off
€17,400 €12,180

Video podcast → shorts Per video

Priced per finished video, so it lands on the invoice as a line you can count.

Scope
  • One finished short per unit: cut, captioned, hooked and thumbnailed
  • Formatted for LinkedIn and YouTube with text
  • Delivered ready to post, no editing round needed
  • Order as many or as few per month as you want
  • Feeds straight into the LinkedIn calendar
Kept when you save or print this page.
per video
× videos
€360 total

Appearance review & speaking coaching Retainer Optional

Optional. Ongoing review of every appearance, with feedback on delivery, phrasing and storytelling.

Scope
  • Every appearance watched and reviewed
  • Written or recorded feedback on speaking, phrasing and story structure
  • Upkeep of the story and example asset bank
  • One live debrief a month
  • Ongoing work on how you come across in public, across every format
Kept when you save or print this page.
per month
× months
− % off
€4,800 €3,360
3

LinkedIn

The analysis first, then the profile, then the posting.

LinkedIn deep analysis & strategy One-time

Analysis of the past 12 month data, plus the analysis of six leading voices in the space, ending in a posting strategy

Scope
  • 12 months of your posts and analytics analysed
  • Baseline numbers to measure the next 12 months against
  • Format benchmark of 6 leading founder voices in your space and best-working post styles
  • Hooks, cadence and length that work in this niche
  • The decision at the end: what you post, how often, and on what
Kept when you save or print this page.
one-time

Founder LinkedIn profile rebuild One-time

Headline, about, featured, experience, banner and photo direction.

Scope
  • Headline, about section, featured and experience rewritten
  • Banner and photo direction
  • Keyword set so you are findable for the themes you own
  • Profile reads as the person the deck and the podcast describe
  • Handover so it can be maintained without us
Kept when you save or print this page.
one-time

LinkedIn growth & founder posting Retainer −10% combined

Ongoing ghostwriting, posting and profile growth. Works on its own, and 10% cheaper booked together with podcast placement or Instagram.

Scope
  • 8 to 12 posts a month, written in your voice
  • Every post reviewed with you before it goes out and adjusted until it sounds like you
  • Comment and engagement strategy
  • Bi-monthly performance read with what to do next, and the calendar adjusted on it
  • Repurposing of podcast appearances into posts
Kept when you save or print this page.
per month
× months
− % off
€15,000 €10,500
4

Instagram

Where the plastics story gets shown instead of explained, to an audience LinkedIn does not reach.

Instagram growth strategy & ongoing posting Retainer −10% combined

The strategy first, then ongoing posting and growth. Works on its own, and 10% cheaper booked together with podcast placement and LinkedIn.

Scope
  • Channel strategy: who you are talking to, what you show, and what you never post
  • Content pillars and formats built from the material you already produce
  • Ongoing posting: feed posts, carousels and stories in your voice
  • Reels cut from podcast appearances and site visits, so nothing is filmed twice
  • Comment and engagement routine, plus a monthly read on what worked
Kept when you save or print this page.
per month
× months
€6,600 total
5

Knowledge Panel Setup

The north star: Google and the AI models describing you, unprompted, as the authority on this subject. It needs one tagline, one set of facts, and every source agreeing.

Aligning all online content One-time Start here

A sweep of everything already published about you.

Scope
  • Sweep of everything published about you: interviews, bios, directories, past companies
  • Every contradiction with the current narrative flagged
  • Corrected bios and blurbs sent to the sources that will update them
Kept when you save or print this page.
one-time
− % off
€2,400 €1,920

Wikidata entry setup One-time

Great preparation for Wikipedia and the Google Knowledge Panel

Scope
  • Wikidata entity created, structured and linked
  • Entry drafted neutrally and submitted through the community process
  • Related Wikidata entries for company or technologies possible
Kept when you save or print this page.
one-time

Personal founder website One-time

A small site under your own name, structured so machines and decision makers can read who you are.

Scope
  • One-page or small site under your own name, brand and colours of your liking
  • Bio set, themes, appearances, press, speaking, contact
  • Structured data so search engines and models can parse the entity
  • Consistent with the tagline and the entity facts
  • Built, hosted and handed over
Kept when you save or print this page.
one-time

External authority profile for third-party citations One-time

A full profile on the Scaling Nerds site

Scope
  • Full founder profile page on the Scaling Nerds site
  • Entity data consistent with the personal site and Wikidata
  • Includes external validating statements e.g. "One of the leading experts on..." 
  • Cross-linking so the sources reinforce each other
  • Written to be quotable by a model, not just readable by a human
Kept when you save or print this page.
one-time
− % off
€1,200 €1,080
6

Granular podcast — project setup & tracking

Your own show. Set up once, then somebody senior has to actually hold it together.

Project setup, tracking & ongoing oversight Retainer

The tracking system built in month one, then ongoing coordination across Christian, Ryan, Simon and Marina.

Scope
  • Project tracking software set up and configured for the show, included in month one
  • Episode pipeline from guest idea to published, with statuses everyone can read
  • Roles and handovers defined across Christian, Ryan, Simon and Marina
  • Templates: guest sharing documents, show notes
  • Only active months counted
  • Taking over "project lead" for the podcast
  • Change management when the plan needs adjustment
  • Follow-up with stakeholders
Kept when you save or print this page.
per month
× months
€9,500 total
7

Speaking, storytelling & media training

Weekly. The material only works if you can deliver it under pressure.

Storytelling, pitch, media & stage training Retainer

Ongoing training

Scope
  • 4x 60 minute sessions per month
  • Rotating focus: pitch, media interview, stage, internal comms
  • Recorded and reviewed with written feedback after each session
  • Prep for specific pitches, interviews and talks as they come up
  • Available to the founder alone or to the leadership team
Kept when you save or print this page.
per month
× months
€4,800 total
8

In-person intensive

For the decisions that only get made with everyone in one room.

In-person intensive, on site One-time

On-site working sessions with the founder and key team. Travel and accommodation are inside the price, not a surprise afterwards.

Scope
  • On-site working sessions with the founder and key team
  • Recording, transcription and written outputs afterwards, not billed as extra hours
  • Travel and accommodation included in the price shown
  • 25% off for clients on a live retainer
Kept when you save or print this page.
one-time
€2,900 Free

How this works

  1. Mark every line. Core, Nice to have, Later or Exclude, and leave a comment on anything you want changed.
  2. Podcast and LinkedIn together. Each works on its own. Booked together they get 10% off both monthly fees, because the appearances and the posting feed each other.
  3. Retainers are monthly, minimum three months. You set the length of each retainer separately — podcast can run six months while LinkedIn runs three. The total below is the sum of what you actually picked, nothing extrapolated.
  4. Two ways to pay. The default is equal monthly installments across the term, at full price. Paying upfront instead takes 5% off the whole engagement. Same scope either way.
  5. We work on it until you are happy. Every line here carries the satisfaction guarantee below.

Your selection

Total value
€60,160
Your price for the term
€43,232
You save
−€16,928
28% off list value
Parked for later
€0
Totals cover the founder track only, for the retainer lengths set on each line — longest retainer runs 6 months. €16,300 of the price is marked nice-to-have. only, for the retainer lengths set on each line — longest retainer runs 6 months. €16,900 of the price is marked nice-to-have. only, for the retainer lengths set on each line — longest retainer runs 6 months. €16,300 of the price is marked nice-to-have.
Payment plan
6 equal monthly payments
€7,205/mo
6 × €7,205 = €43,232 in total. Invoiced monthly, no discount — pay upfront and it is €41,070...
Spread overmonthly payments
Core · 7 Nice to have · 5 Later · 0 Excluded · 0 Nice to have · 5 Later · 0 Excluded · 0 Nice to have · 5 Later · 0 Excluded · 0
€17,400Podcast booking, guesting & host relationship management · We run outreach & follow-up · €2,900/mo × 6 mo · 30% off
€360Video podcast → shorts · €90 × 4 videos
€4,800Appearance review & speaking coaching · €800/mo × 6 mo · 30% off
€1,900LinkedIn deep analysis & strategy
€900Founder LinkedIn profile rebuild
€15,000LinkedIn growth & founder posting · €2,500/mo × 6 mo · 30% off
€2,400Aligning all online content · 20% off
€900Wikidata entry setup
€2,900Personal founder website
€1,200External authority profile for third-party citations · 10% off
€9,500Project setup, tracking & ongoing oversight · €1,900/mo × 5 mo
€2,900In-person intensive, on site · 1 day, no travel needed · included free
€60,160Total value at list price
−€2,900Included free · 1 item
−€11,760Item discounts · 5 items
−€2,268Podcast + LinkedIn combined · 10% off each monthly fee · −€378/mo
€43,232Your price for the term
Payment
€7,205/moPaid in 6 monthly installments · invoiced monthly
€43,232Paid in total
−€16,928Total saved against list value · 28%
Podcast booking, guesting & host relationship management · We run outreach & follow-up · €2,900/mo × 6 mo
€360Video podcast → shorts · €90 × 4 videos
€4,800Appearance review & speaking coaching · €800/mo × 6 mo
€1,900LinkedIn deep analysis & strategy
€900Founder LinkedIn profile rebuild
€15,000LinkedIn growth & founder posting · €2,500/mo × 6 mo
€2,400Aligning all online content
€900Wikidata entry setup
€2,900Personal founder website
€1,200External authority profile for third-party citations
€9,500Project setup, tracking & ongoing oversight · €1,900/mo × 5 mo
€2,900In-person intensive, on site · 1 day, no travel needed · included free
€60,160Total value at list price
−€2,900Included free · 1 item
−€3,240Podcast + LinkedIn combined · 10% off each monthly fee · −€540/mo
€54,020Your price for the term
Payment
€9,003/moPaid in 6 monthly installments · invoiced monthly
€54,020Paid in total
−€6,140Total saved against list value · 10%
Podcast booking, guesting & host relationship management · We run outreach & follow-up · €2,900/mo × 6 mo · 30% off
€360Video podcast → shorts · €90 × 4 videos
€4,800Appearance review & speaking coaching · €800/mo × 6 mo · 30% off
€1,900LinkedIn deep analysis & strategy
€900Founder LinkedIn profile rebuild
€15,000LinkedIn growth & founder posting · €2,500/mo × 6 mo · 30% off
€2,400Aligning all online content · 20% off
€900Wikidata entry setup
€2,900Personal founder website
€1,200External authority profile for third-party citations · 10% off
€9,500Project setup, tracking & ongoing oversight · €1,900/mo × 5 mo
€2,900In-person intensive, on site · 1 day, no travel needed · included free
€60,160Total value at list price
−€2,900Included free · 1 item
−€11,760Item discounts · 5 items
−€2,268Podcast + LinkedIn combined · 10% off each monthly fee · −€378/mo
€43,232Your price for the term
Payment
€7,205/moPaid in 6 monthly installments · invoiced monthly
€43,232Paid in total
−€16,928Total saved against list value · 28%
✓
100%

The satisfaction guarantee

Every item on this page is worked on until you are satisfied with the result. Not until a set number of rounds is used up, not until the hours run out — until you look at it and say yes, that is it.

If we cannot get to an outcome you are happy with, you get your money back for that item. No arguing about scope, no invoice to negotiate.

It applies per item, so a deliverable you are happy with stays paid and one that misses is refunded. It covers the work we produce and control — not outcomes owned by third parties, such as whether a specific podcast host says yes.